Built in Estonia. Working worldwide.

The mastermind for founders —
starting from zero, or already in motion.

A founder and Culinary Olympic medalist, and a 20-year cross-border operator, in your WhatsApp group, every week, for the decisions Google and ChatGPT can't make for you — whether you're about to say yes to your first order, or three years into figuring out what's next.

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13
years in business — Lauri
20+
years in business — Sven, 15 in European transport, logistics & legal groundwork
21
drivers managed by Sven, at his largest operation
14
major European clients served, at that same operation
650
guests at a single defense industry summit, plus 30+ other delegations served
€10M+
combined revenue across our companies over the past two decades

Building alone gets expensive.

Not in money — in decisions. The 3am doubts. The calls you make with no one to check them against. BuiltRaw is for founders at any stage — the ones about to take the leap, and the ones already somewhere between the first customer and the plateau — who want two people who've actually built things to think it through with, not another feed to scroll.

We don't agree on much.

That's kind of the point. One of us learned discipline through martial arts and a refusal to work under anyone else. The other learned it on the road, one border and one bad contract at a time. Neither of us waited to be ready.

Lauri Ööpik, chef de cuisine, holding a knife
Founder · chef · martial artist

Lauri Ööpik

Builds companies and launches them — concepts, spaces, visions, some of it years ahead of what the market was ready to pay for. One of those businesses is one of Estonia's top kitchens: represented Estonia at the 2024 Culinary Olympics (silver and bronze), catered for the President of Estonia and official state receptions, and trained others in hospitality along the way.

A lifelong martial artist first — knew early he was built for more than working under someone else. Food is one of the things he's built. It's not the only one.

Photo — Sven
Operator · 20+ years in business

Sven

Twenty-plus years building businesses — fifteen of them specifically in transport, running operations that moved goods across Europe daily. At his largest operation, managed a team of 21 drivers serving 14 major clients across the continent. Beyond transport, he's handled the legal and regulatory groundwork for different projects all over Europe — the paperwork and permissions most founders don't find out about until it's already a problem. Learned tax systems and border rules the hard way, with no course and no mentor. Knows exactly what it costs to walk the edge instead of taking the safe job.

For founders at every stage — from the first idea to the plateau.

E-commerce, logistics, a restaurant, a physical space — we help you find where to look, who to ask, how to find your first customers, and the actual problem you're solving. The one thing we don't teach is sales — a sales specialist joins the Circle for that, once a month.

Most people think about starting backwards.

They wait until they feel ready — more capital, more experience, more certainty. Three days after Lauri made a social media page — no kitchen, no money, no team — the first order came in: a thousand canapés. Zero prep. No place to even make them. He said yes anyway, and figured it out in real time. Action creates clarity, not the other way around.

— Lauri, on how BuiltRaw approaches starting

Most people think about tax backwards.

They ask "how much do I owe?" — almost nobody asks "what am I actually entitled to?" Tax law isn't only what you hand over to the state; it's full of legal advantages built for entrepreneurs who understand how to use them. We don't teach shortcuts. We teach how to stop quietly overpaying out of fear.

— Sven, on how BuiltRaw approaches tax

Catering partner for a 650-guest defense industry summit — delegations from the UK, Qatar, Germany, the US, and more than 30 others praised the work, and organizers confirmed plans to return next year. We've been trusted with events at this level for five years running.
Clients range from large international organizations to local businesses of every size. Between us, our companies have generated more than €10 million in revenue over the past two decades.

Many founders pay more tax than they need to simply because they don't know what they're legally entitled to. One conversation about your specific setup often surfaces more in legal savings than a year of membership — but that depends on your business, not a promise we make blind.

Top 100 Businesses — Best Catering Services, Europe 2025, awarded to Royal Catering

BuiltRaw Circle

A small, closed group — not a course, not a feed. A live WhatsApp group where you get real answers from two people whose companies have generated more than €10 million in revenue between them.

BuiltRaw Circle

  • Monthly live call — Lauri and Sven, helping members build their own businesses, plus one member in the hot seat each month
  • Private WhatsApp group — open 24/7, members discuss and ask questions; we personally check the group daily, most questions get a reply within 24 hours, from us — not a bot or assistant
  • Sales specialist — joins the Circle once a month for the one thing we don't teach ourselves
  • Discipline, under pressure — what years of martial arts taught Lauri about staying in motion when it's hard, nobody believes in you, and quitting would be easier — and how to actually use that in business and in life
  • European playbooks — not how to avoid tax, but how to legally use every advantage the system already gives entrepreneurs, plus cross-border logistics for anyone building beyond one country
  • Capped at 20–25 members — this stays small on purpose, so it never turns into a feed
  • Cancel anytime — no long-term contract, no lock-in
$300/month
Apply for a seat

Apply for a seat

Three short questions. We review every application within 48 hours — this isn't a checkout, it's a fit check, both ways.

Most people wait until it's polished to show up. We build in public — wins, mistakes, and everything in between.